Elementa is the proud Norwegian agent of the Swedish brand Massproductions.
Massproductions is a Stockholm based furniture company, run by experienced designers Chris Martin and Magnus Elebäck. Massproductions develop high quality, tactile furniture in a modernist spirit.
Englishman Chris Martin and Swede Magnus Elebäck met in 1999 and have since worked side by side as consultants for the furniture industry. With their accumulated knowledge from these years, they took the next step and in 2009 launched their own furniture company, Massproductions.
Under the Massproductions brand they now produce and market their own collections of furniture using a new and simple method for developing products. By taking away the filters normally associated with a producer, they can make products that would otherwise get stuck somewhere in the development process.
"Our knowledge and passion is in mass production, hence the name. Our goal is to use industrial processes to create furniture which people can get excited about, something that gives them pride of ownership. You can do that with a hand-crafted piece, but for us the satisfaction comes from achieving it with an industrially produced article", say Chris Martin.
The philosophy behind Massproductions is to harness the benefits, values and quality of volume production. We believe that responsible and rational mass production benefits the consumer, the factory worker and everyone in between.